Of the 507 decision-makers surveyed by IAB for its 2024 State of Data report, 95% expected more privacy legislation and signal loss going forward. Indeed, marketers are already feeling the results of the reduced availability of third-party information, such as consumer browsing histories and location data, and new privacy legislation and frameworks continue to roll out across the country. As a result, more and more organizations are growing their first-party data sets to support their marketing efforts. But to do so, businesses need to operationalize it.
In this report you’ll learn:
- The three components of operationalizing first-party data
- How to build trust through multiple touchpoints
- Strategies for filling the holes in your tech stack
- Tactics for mapping consent orchestration
The post A Guide to Operationalizing First-Party Data in Marketing appeared first on Chief Marketer.